Pages disappeared from the site: 1
315 changes at 8 of the 9 firms we watch.
real firms, real prices, read from their own pages — swap them for your competitors and the screen looks the same
Changes
315
at 8 of 9 firms
Price moves
300
read from their own price pages
Same job costs
120—200
GBP across 8 firms
Last read
24 Aug
sites are read every night
FirstMaid: mentioned on 7 new sites
New links from: europes.run, uk.localitybiz.com, manchesterbased.co.uk, www.yell.com, listedlocally.co.uk. Spam donors are not included in this count.
Locations: added FirstMaid ES, Calle Azarbe del Higueras, 14, 03177 Daya Vieja, Firstly Limited, Top Floor, 108 Bradshawgate, Leigh, WN7 4NP; removed 83 Ducie Street, Manchester, M1 2JQ
The competitor has updated their listed business locations, removing their Manchester office and adding new addresses in Spain and Leigh.
Postal address changed from 83 Ducie Street to Leigh and Daya Vieja offices
The competitor has relocated its UK headquarters and expanded its operations into Spain.
+2 / −2
source pageRemoved the 'Joining us is simple' recruitment process section
The competitor has removed the detailed steps for new cleaners to join their platform from the 'Become a cleaner' page.
Page updated: firstmaid.co.uk/why-should-you-hire-a-professional-spring-cleaning-service
The competitor has shifted their service focus from major UK cities to specific towns in Spain.
+12 / −51
source pageCompetitor expanded their website by 79 new pages
The competitor has launched dedicated service pages for Callosa de Segura and San Miguel de Salinas, along with a new quote request page.
+79
source pageCompetitor added 1122 new location-specific landing pages
The competitor has launched a large number of new pages targeting specific towns and Airbnb cleaning services in your region.
+1122
source pageFive new service locations added: Villamartin, La Zenia, Cabo Roig, Punta Prima, Los Montesinos
The competitor has expanded their service coverage to include these five new areas while removing coverage for Catral, Dolores, Almoradi, Algorfa, and La Marina.
Competitor added 832 new location-specific landing pages to their website
The competitor is aggressively targeting new service areas by creating dedicated pages for towns like Algorfa, Almoradi, and Benijofar.
+832
source pageRemoved location-specific cleaning pages and added legal documents
The competitor replaced their local service listings with legal templates like 'DRAFT CONTRACT' and 'Website T&C Of Use'.
+9 / −10
source pageRemoved blog articles for Manchester areas and added content for Spanish locations
The competitor has shifted their focus away from local Manchester areas like Marple, Bowdon, and Hazel Grove toward locations in Spain such as Almoradi, Algorfa, and Elche.
Page updated: firstmaid.co.uk/🎉-celebrate-15-years-of-firstmaid-cleaners-🎉
+29 / −0
source pageCompetitor added 309 new location-based landing pages
The competitor is aggressively targeting new service areas by creating dedicated landing pages for towns like Benejuzar and Catral.
+309
source pageService locations shifted from UK towns to Spanish cities (Elche, Orihuela, Torrevieja)
The competitor has completely exited the UK market and is now offering cleaning services in the Spanish region of Alicante.
+26 / −23
source pageThe 'charity' page has been removed from the website
The competitor no longer lists a dedicated charity page on their site.
Removed city lists "Cleaners Birmingham" to "Cleaners Newcastle" from section
FirstMaid removed 33 pages from their website
The removal of numerous location-specific service pages and blog posts suggests a significant reduction in their online service coverage.
−33
source pageSite-wide change: 6 pages affected
+0 / −15 · 6
source pageRemoved area guide articles for Newcastle, Liverpool, Leeds, Cardiff, Bristol, Birmingham
The competitor has removed localized content pages that previously targeted customers in six major UK cities.
12 area guide articles removed from the website
The competitor has removed local area information pages, which may impact their search engine visibility in those specific regions.
−12
source page10 entries marked "COMING SOON" were removed from the city descriptions page.
The competitor has removed 10 location-specific service pages from their website, indicating they are no longer advertising services in those areas.
−10
source pageService areas: added Algorfa, Almoradi, Benijofar, Catral, Dolores, Formentera
Pages disappeared from the site: 1
The competitor has removed the dedicated landing page for cleaning services in Manchester.
New service pages added: "Cleaners in Elche", "Cleaners in Orihuela", etc. (COMING SOON).
The competitor is preparing to expand their cleaning services into ten new locations, including Elche, Orihuela, and Torrevieja.
+10
source pageNew pages on the website: 4
Added new location 'Cleaners in Daya Vieja' and date 28/08/2026
The competitor has expanded their service area to include Daya Vieja.